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Marketing For Tourism, Hospitality & Events

RRP $261.00

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Marketing for Tourism, Hospitality & Events highlights the shifts in tourism demographics with particular emphasis on the role of digital technology and its impact on travel products and services. The authors look at a broad range of topics including contemporary tourism marketing, understanding today's consumer, successful tourism products and services and the importance of public relations and personal selling. This is supported by a collection of chapter specific international case-studies that highlight the realities of tourism and hospitality marketing in practice, these include: ? * Spiritual Tourism in Tamil Nadu * The Deer Hunt Festival, Winneba, Ghana * Music-themed hotels in Prague, Amsterdam, Berlin and Mexico * Promoting Hawaii Through Film and Television * Martinhal Beach Resort, Portugal * Dark Tourism in Vietnam To further enhance the text, the authors have included three key features in each chapter: Lessons from a Marketing Guru; Digital Spotlight and Marketing in Action; all of which use examples and case studies from across the industry, providing added depth to the subject. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructors manual and selected videos to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.


Digital Marketing

RRP $477.99

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Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.

More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.

This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.


Essentials Of Marketing With Connect Plus Access Code

RRP $631.99

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This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13e- and all of the other teaching and learning materials that accompany it - will satisfy every instructor and students' needs.

Building on Pioneering Strengths

This author team pioneered an innovative structure- using the "four Ps" with a managerial approach-for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs.

Over many editions of Basic Marketing and Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas.

What's different about Essentials of Marketing?

The success of this franchise is not the result of a single strength-or one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text's four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package.

  1. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and "how-to-do-it" techniques that relate to our overall framework for marketing strategy planning. Similarly, theMarketing Plan Coach on the text website helps students see how to create marketing plans. Taken together, these items speed the development of "marketing sense" and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work.
  2. As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat "special" topics-like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business marketing-in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalization of ideas.
  3. The comprehensive package of materials gives instructors the flexibility toteach marketing their way- or for the student, the ability to learn marketing their way.


Wordpress Websites

RRP $13.99

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If you are keen on building a professional-looking blog or website without forking out bucks for a web designer, you may want to try an open-source, free blogging tools called WordPress. Chances are, some of your favorite sites use this popular platform because WordPress makes it incredibly easy to create blogs, websites, and edit content. Although the management of basic tasks is fairly easy, customizing WordPress to suit your different and unique needs may somewhat be complicated, but nothing to cry about. Over the last couple of years, WordPress has created streamlined tools necessary for building blogs and websites, and customizing their appearance, but the tools do not always offer advanced users access to all features on the platform. To this end, the following guide will offer simple steps to create your WordPress website without any coding and have it up and running in just under 2 hours. So, let's get started!


Social Media Marketing In A Week

RRP $19.99

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Learn in a week, what the experts learn in a lifetime.

Sunday: Understand what social media marketing is, its purpose, benefits and potential pitfalls

Monday: Gain insight with cases studies of companies that have achieved positive results from social media
Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience
Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn
Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch
Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less
Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign

About the Author

Nick Smith runs a successful online marketing consultancy advising companies how to increase sales and profits using the power of the Internet and by leveraging forgotten assets hidden in their business. As one of the leading direct response marketing consultants in the UK, Nick devises effective traffic strategies using a combination of paid marketing sources, search engine optimization and social media marketing.



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Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

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