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Marketing Research The Second Pacific Rim Edition

RRP $29.95

Marketing Research: The Second Pacific Rim edition reflects contemporary developments and examples in Marketing Research. The text maintains the strengths of the original Aaker, Kumar and Day text, and is presented in an engaging and accessible style. A visual map evolves throughout the text, guiding students through the entire marketing research process step by step. The text retains a clear focus on marketing research as a tool for helping organisations achieve their goals, and uses the macro-micro approach of reviewing the entire research process before considering each component part in detail. The focus is on understanding and conducting market research as the basis for making sound business decisions. FEATURES * Project workbook - to help students create their own market research project comprising a series of practical tips, checklists and worksheets * Practical industry profiles - examples from the Pacific Rim* Coverage of both qualitative and quantitative research methods* Variety of Pacific Rim cases, including 'Online Voting' and 'Coffee Connection' running cases.* Comprehensive text website houses additional resources for both instructors and students, including:* SPSS data sets for use with text exercises and cases* Interactive student quizzing for each chapter of the text.* To save students money, a value-packed version is also available with the following resources:* SPSS: Analysis without Anguish by Coakes* XSIGHT Student Version Software.


Successful Seo And Search Marketing In A Week

RRP $14.99

Learn in a week, what the experts learn in a lifetime.

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do.
Monday: Learn about your competition and target audience, and organize your website's structure.
Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools.
Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking.
Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks.
Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs.
Saturday: Increase your online presence with search marketing.

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.


Fundamentals Of Marketing

RRP $363.99

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.

The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.

Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today.

Visit the Companion website at www.routledge.com/textbooks/9780415370974


How To Create A Website Using Wordpress

RRP $12.99

Web Design For Your Average Joe! Learn how to set up a website that meets your exact needs in 3 EASY STEPS; one that the "professionals" would have charged you thousands of dollars for!Have your very own website that looks, functions, and works better than 80% of the websites currently on the web

Just a few years ago, I could barely update my Facebook page; today I can build anything from an e-commerce website that sells products across the globe to a membership website for gardening enthusiasts. You name it, I can build it. And guess what? You can too. You will be able to build any type of website imaginable, and this will require ZERO programming skills.

Don't Let Another Excuse Get In The Way Of You Building That Website You've Always Wanted

This book was written to bridge the gap that most people still think exist - the gap that use to isolate computer programmers from your average Joe. The one tool that has made this all possible is Wordpress, an open-source content management system that can be operated by any computer literate person.

In this easy to follow book you will be shown exactly:

  • How to choose the best domain for your website
  • How to easily install Wordpress in one-click to your domain
  • How to master and leverage the FIVE essential fundamentals of Wordpress to build the website you envision
  • How to optimize the settings of your website to ensure your website is secure, ready to handle tons of traffic, and is beautifully designed
  • AND access to a comprehensive set of 40+ Easy To Follow Wordpress Video Tutorials

Just by taking initiative and purchasing this book, you will be given access to 40+ professionally curated instructional videos for enhancing your Wordpress Skills. To ensure readers of this book end up with the website they always envisioned, these videos were created to supplement the instruction in this book and provide visual guidance for those whom prefer learning via video.

You Will Be Able To Create Any & All Of The Following Website Types:

  • Portfolio Sites - This type of website is great for showcasing a company or one's work. Perfect for artists, musicians, creative agencies, and anybody looking to showcase art, music, client work, and more
  • E-Commerce Sites - Looking to sell a product online? This type of website is great for selling any physical or digital product
  • Blogs - Wordpress is the best platform for anybody looking to build a thriving, blog community
  • Business / Service Sites - Does your business need a website? Are customers searching for you on the Internet and you aren't there? Wordpress is perfect for building a great business website

Your Website Needs You To Build It, Learn How The Easy Way!


Pioneers In Marketing

RRP $287.99

Pioneers in Marketing presents a collection of eight biographical essays about seminal marketing scholars of the twentieth century, focusing on the careers and contributions of those who contributed most to the development of the marketing discipline. Five of the eight biographies rely extensively on archival materials which allow for a much more detailed examination of the subject's life and career than earlier published sketches, and two of the biographies in this collection are drawn from from extensive interviews with the subject. The careers of most of the scholars included in this volume were centered on the first half of the twentieth century, during which time marketing emerged as a university discipline.Introduced with a chapter that discusses biography as a form of historical writing in marketing, author Ian Dennis offers a rationale for biography as an approach to studying marketing history, outlines methodology for doing biographical research, and explores sources of biographical material. The final chapter delves into common themes of the biographies, lessons that can be learned from this collection, and offers suggestions for further biographical research.



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Website Developers Books

Website Marketing Web Development Creative Website Ecommerce
Online Advertising Website Budget Coding Web Pages
Software Online Store Digital Marketing Web Design
Wordpress Search Optimization Open Source

Website Developers