Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navigate. Helping you navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. To keep you up-to-date with the latest advances in marketing theory and practice, this edition includes: *New examples and up-to-date literature *Entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) *Global contributors introducing different schools of marekting from around the world. With chapters from many of the leading experts in marketing theory, this text provides the go-to overview of the field for undergraduate and postgraduate students alike.
Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C- suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO). Unless academic research is relevant at the C-suite level, it is unlikely to be paid much attention lower down the organization. Strategic Marketing for the C-Suite has three objectives: (1) to understand what we can learn from recent academic research on strategic marketing, (2) to test the validity of earlier editorial positions, and (3) to make some modest suggestions as to what the field might do better in the future. The author addresses these objectives through a review of the academic research on a set of strategic marketing issues that are of relevance to top executives. Strategic Marketing for the C-Suite is structured in four steps. First, it examines the meaning of the phrase strategic marketing to help define the scope of the literature review and the role of the CMO in the firm, drawing on both the academic and practitioner literature. The second step identifies the key domains and associated issues that are currently relevant to the CMO and C-suite including the value of marketing to the firm, managing the new digital market space, achieving profitable growth through innovation, marketing capabilities as a source of competitive advantage, and addressing society's major concerns. The third step reviews the marketing literature relating to these five domains, and, in doing so, identifies the key research themes within each domain, and draws conclusions on these themes and overall conclusions on the domain itself. The fourth and final step summarizes what we learn from a decade's worth of research on strategic marketing, draws conclusions on the validity of earlier research, and discusses the implications for the field of academic marketing.
For courses in Digital Electronics, Digital Systems, and Digital Design.
Digital Electronics: A Practical Approach with VHDL, Ninth Edition, offers students an easy-to-learn-from resource that emphasizes practical application of circuit design, operation, and troubleshooting. Over 1,000 annotated color figures help explain circuit operation or emphasize critical components and input/output criteria. Throughout the text, the author employs a step-by-step approach that takes students from theory to example to application of the concepts. Over all nine editions, Kleitz has consistently sought out student feedback, along with his own experience of teaching the course in-class and on-line, to improve each new edition.
Do you want to quit your day job and follow your dream as a published writer? A comprehensive, hyperbole-free introduction to publishing your work on Amazon's KDP *Now with bonus addendum "The Power of Free on Amazon Kindle"* The rise of self-publishing on has recently allowed writers around the world to realize their dream of publishing their books in the world's largest book stores. The facts speak for themselves - write and publish a book today and it can earn you the passive income you need to get writing on the next book...and the next one after that. Glen Chapman (author of "The Power of Free on Amazon Kindle") outlines everything you need to know to publish and market your book, with a particular focus on Amazon, by far the biggest eBook store in the world. This is the guide he wishes he had read when he was starting out! Including - - Getting Started - Formatting Your Book - Creating Effective Book Covers that Sell - Publishing Your First Book through KDP - The importance of getting those first few sales to increase visibility - Coming Up With the Perfect Title and Synopsis - Pricing Strategy - KDP Select "" Do You Go Exclusive or Play the Field? - Should You Read Reviews of Your Books? - The Value of Promoting Outside of Amazon - Should You Take Advantage of KDP Select Free Days? - Death & Taxes - Amazon Alternatives - The Importance of Genuine Reviews - Paid Promotion "" Is it worth it? - The Importance of Blogs - Social Marketing - Perma-Free - Kindle Countdown Deals - Those Pesky Refunds - Fiction v Non-Fiction - Print on Demand - The Amazon algorithms - Links & Resources There are some fabulous publishing guides out there (such as Write.Publish.Repeat), but there are also a lot of hyped up books that overstate your chances of becoming a best-seller and sound like they are selling you an Ab-Roller or a ShamWow. Unless lightning just happens to strike in the right place, the only thing that will get you a best-seller is a lot of writing and a lot of clever promotion. It's a slow grind that is only for those passionate about writing. If you are looking for a source of income to replace your blog advertising or other get rich quick scheme, this is not the guide for you. If you can think of nothing better than using your words to weave magic for the widest possible audience (and get paid for it to boot!), this guide may just be up your alley. Now is the time to establish a presence on Amazon - it's easier than you think to get started. If you have a novel ready to go, you could literally 'go live' on Amazon within 24 hours from now! But that's just when the hard work begins...
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