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What Features Should Your Ecommerce Web Site Have?

There are some features your e-commerce website must have -- and there are some that you may need in the future . By looking at them carefully and getting it right first time you will save yourself a lot of money further down the line Unlimited products and unlimited categories You want to be able to easily add your own products and menu categories to your website without having to call your Web designer every the time you need something changed. Check there aren’t any restrictions on the number of products you can add too, as there may be hidden costs if you go over the maximum number – or worse, the system may not be able to handle it and you may need an expensive upgrade. Content management Ideally you want to be able to change text on your website -- such as information about shipping charges, terms of business etc -- without having to rely on your Web designer to do it, who will probably charge you each time. For this, you need a built-in content management system to change the text based pages yourself. Easy-to-use admin area An easy-to-use admin area is a must as you will be using it every day.

You need to easily be able to see new orders, view customer details, add new stock etc and this should all be easy to do via your admin area or control panel. Comprehensive reporting You need to see reports on visitor information such as what products have been viewed etc so that you can make informed decisions on new product to stock, what products you should drop etc. Comprehensive reporting gives you valuable market intelligence that you can use to really grow your business. Newsletter and e-mail functions With e-commerce it is absolutely vital that you can keep in touch with existing customers in order to encourage them to purchase from you again in the future, by sending out special offers, product updates, newsletters etc. Look for an e-commerce system that has email list functions built in to it.

Link manager The ability to add links to other websites with out having to rely on your Web designer is crucial, as building link partnerships is a vital tool in order to obtain good search engine rankings. Look for a system that includes a links manager. Search engine optimisation Having mentioned search engines, another valuable feature is the ability to specify Meta tags for each product page you create. Meta tags are the “hidden code” that search engines use to determine what your page is about, so by making sure you can put the relevant keywords in for each product, you will give your site a huge advantage. Other features There are many other features that you can get in an e-commerce website, such as specials, bestsellers section, recommended items etc, so think ahead as to what you may need in the future and ask any web designer to include it now as it will be a lot cheaper than to get it put in at a later date.


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